FANTA Global, part of The Coca-Cola Company, tasked our team to come up with a fun and exciting campaign that would excite consumers and announced their new flavor formula that was being introduced to the market.
The Cool Cook Challenge was created to promote LG refrigerators as the new way for chef fanatics to be creative in the comfort of their own kitchen.
The consumer would follow the call-to-action located at the bottom of the print ads leading them to the LG Creative Cooking Competition microsite—also known as CoolCooks. Once at the site the consumer would join via social media to gain access to an eight week national cooking competition that involved a set list of ingredients.
The Catch: the recipe would have to be made without using any source of heat. The ingredients would only come from items you often find in your refrigerator.
On the site, the consumer could create a profile, connect with other competitors, get updates on Food Network news and events, keep track with an active countdown and vote for their favorite recipes.
Each week one recipe would be chosen by the public vote. After the end of the eight week period, all eight winners would compete live "chef-to-chef" to see who can create the most creative CoolCook recipe.
The winner's recipe would then be featured on the season finale of Food Network's Chopped.
*This was a personal project in collaboration with Wes Harsch
Over the past several years I have worked very closely with Biogel Surgical Gloves to help maintain the brand identity while creating thought provoking collateral. My time has included concepting and createing work for activations, tradeshows, new product launches, brand packaging, print and digital materials. I have been able to see photoshoots through from defining a need, coming up with the concept, securing location/photographer and delivering final, retouched images to the client.
Happy Cookie started as a passion project but quickly turned into a reputable business that needed its own brand identity. While working with the founder of Happy Cookie, Caroline, we analyzed what she wanted the brand to represent (happiness, creativity, tasty, professionalism) and came up with the name, logo, packing and brand identity.
Rainmaker Healthcare Communications wanted a promotional campaign to position themselves for new business. It included print, packaging, direct mail, leave behind and digital elements.
Baby Veen, part of the DermaVeen® line, is a baby moisturizer with colloidal oatmeal, nature’s gentle low irritant cleanser. The gentle formulation for this product promises to soothe and protect delicate baby skin.
I was tasked to come up with a fresh, new look that accurately reflected the quality and benefits this product encompasses.
Airgas tasked our team to give their website a complete update. I worked on the design side but was able to collaborate daily with UI/UX designers, front and back end developers, prototyping and consumer testing.
Wingstop wanted to reposition their brand and recapture their original spirit: fun and quirky. They wanted to drive more frequent restaurant visits and increase brand loyalty, legitimize wings as a mealtime consideration and create a device to gather and track "superfans."
The Mile High Club - Eat your way to first class when you join The Mile High Club. To begin, your team would appoint a captain, board up 9 passengers and prepare for take-off. Determine your final destination by eating the most wings and land your crew anywhere in the continental US.
Georgia Lottery is not just fun to play but is also a fun brand to work with. From goats to hamsters in Kias, anything goes. These are a few materials I created for them.
Located in Atlanta, Professional Photographers Magazine, wanted an updated, easier to use website that accurately reflected the photographers they represented as well as all PPA has to offer.
After Embassy Suites updated its corporate brand guidelines, they asked to see how these guidelines could be implemented to their printed materials. These were the final products.
When I am not working, you can find me with my camera in hand
